We engineer your digital presence so AI search engines are more likely to cite your business when British homeowners look up SEG tariffs, MCS-certified installers, and G98/G99 grid connection rules. Then, we capture that high-intent traffic with automated instant-quoting models that calculate roof orientation, export revenue, and battery savings before your team ever picks up the phone.
AEO · Google & Meta ads · Visual solar quoting · Web & content
Clear visibility into which AI search questions name your business. We optimise around high-interest keywords, non-commodity content, visual solar quoting, and profit per installed kilowatt, so every pound you spend is aimed at high-margin installs.
We keep UK solar installers at the absolute forefront of search, positioning your brand at the leading edge of generative AI visibility and automated lead acquisition. By uniting answer engine infrastructure, high-intent ad strategy, and interactive quoting into a single system, every component works together to protect your pipeline and outpace traditional competitors.
Engineer your brand footprint so Google AI Overviews, AI Mode, ChatGPT, and Perplexity are more likely to name and cite your company when UK homeowners query local solar and battery installs. Going beyond traditional SEO, our strategy targets fan-out queries, manages ghost citations, and actively manages perception drift so Large Language Models recognise your MCS accreditation, pricing, and coverage area as an authoritative answer.
Structure, test, and continuously optimise paid campaigns engineered specifically around high-intent UK buyers. Instead of burning budget on generic clicks or unqualified leads, we focus ad spend strictly on capturing homeowners matching your target postcodes, property profiles, and system sizes, aiming for higher-margin clients who are ready to sign.
A bespoke, fully customised visual quoting tool built specifically to your installation workflows, equipment offerings, and pricing tiers. By giving British homeowners instant, site-specific estimates with panel layouts, storage sizing, and Smart Export Guarantee (SEG) returns, this modern, high-converting technology lets you pre-qualify leads and schedule desktop surveys faster than competitors using static contact forms.
Beautiful, lightning-fast, and responsive websites designed to deliver an intuitive user experience while maintaining total machine readability. Every layout, schema structure, and technical content asset is crafted to feed LLMs and search crawlers the structured data signals required for maximum AI visibility and search engine dominance.
A streamlined, three-step execution framework built end-to-end for UK solar installers. No fluff, no endless spreadsheets to monitor, just an automated pipeline that turns high-intent AI search traffic into pre-qualified, survey-ready installations.
We begin with a deep website audit to pinpoint structural weak points, followed by an in-depth content interview with your team. By extracting your real-world operational expertise (regional installation nuances, local DNO workflows, and customer case studies), we build custom content assets that help position your brand as a credible source for Google AI Overviews, ChatGPT, and Perplexity to cite.
High-intent ad campaigns direct targeted traffic straight to your bespoke visual estimator. Homeowners receive an instant, property-specific proposal calculating array capacity, storage efficiency, and estimated SEG returns. That triggers automated nurture sequences that qualify roof suitability and book desktop surveys without eating up your sales team's time.
We regularly put real homeowner questions to ChatGPT, Gemini, Google AI Overviews and Perplexity, and record how often each one names or links to your business. Those results show what is working and guide what we improve next.
Real sunlight on the real roof, hour by hour. Panels placed best-lit first with the savings counting up. Then a cinematic fly-around of the finished install, ready to send to a homeowner in minutes, under your brand.
The roof tool is free to try. Branded videos for your leads are part of the ANJ package.
Demo property in Didsbury, Manchester · AI visualisation from real Google Solar roof data · illustrative figures
Enter any UK address. We’ll read the roof, place the best-performing panels and estimate what the system could save. It’s the same tool we build, branded, into installers’ websites.
Choose a suggestion so we can match the exact roof. UK addresses only.
Stop wasting time on homeowners with unviable roof pitches or shaded properties. We integrate a custom AI quoting engine directly into your site that evaluates array sizing, G98/G99 export limits, and estimated Smart Export Guarantee (SEG) returns in seconds, then delivers pre-qualified, high-intent leads straight to your CRM.
Illustrative estimate for this demo. A live version pulls real irradiance, roof and tariff data.
In a live build, this books straight into your calendar.
AI Overviews, ChatGPT, and Perplexity are completely changing how homeowners research solar installations. Traditional SEO relied on keyword-stuffed blog posts, but generative AI search rewards hyper-specific local data, direct pricing transparency, and verified installer authority over generic marketing fluff.
We optimise your digital presence, technical content and local authority signals to help position your solar business as a relevant, credible option in AI-generated recommendations.
Traditional SEO ranks your website on a crowded page of blue links. AEO structures your technical data (like MCS certification credentials, DNO application workflows, battery storage integration, and verified regional project case studies) so models like Google AI Overviews, ChatGPT, and Perplexity can recommend your company by name. AEO strengthens your business's visibility across AI-powered search platforms, increasing the likelihood of your company being cited and recommended when homeowners search for trusted solar installers.
Upgrading to solar AI Search generally takes 3 to 6 months to produce consistent organic lead flow. Technical updates and Google Business Profile optimisations can yield visibility within weeks, but targeting high-competition commercial or residential terms requires regular content publishing and local backlinks over several months.
Timeline Breakdown:
We optimise solar content by providing clear, authoritative answers to homeowners' questions, supported by relevant technical information, local expertise and structured data where appropriate. Our approach follows Google's search guidelines while improving content clarity for AI-powered discovery.
Optimisation Checklist:
A solar company should typically allocate 5% to 15% of its total annual revenue toward marketing. Newer solar installers in competitive markets aiming for aggressive growth should budget closer to 12%–15%, whereas established companies focusing on brand retention and organic lead generation can operate efficiently around 5%–8%.
Yes, our primary focus stays on residential and commercial solar installers, battery storage providers, and clean energy contractors. Solar marketing demands deep domain expertise that generalist agencies miss, such as optimising for Smart Export Guarantee (SEG) tariff searches, energy price cap changes, and long 90-to-180-day buying cycles. The same AI search frameworks are also deployed for high-ticket home services like heat pumps and roofing, helping content capture high-intent searches right when homeowners evaluate quotes.
We keep kickoff minimal so your installation and sales operations remain completely uninterrupted. We need access to your existing ad accounts and analytics, alongside your core operational parameters: your target UK postcode regions, preferred inverter and battery OEMs (e.g., Tesla, SolarEdge, GivEnergy), MCS scope, and typical pricing structures. Our team handles all schema markup, AI content structuring, tracking infrastructure, and estimator calibration.
Independent solar companies can beat national competitors by leveraging hyper-local SEO, transparent pricing breakdowns, and fast, direct customer service. National providers often struggle with slow response times, outsourced installation crews, and generic messaging, creating opportunities for local installers to capture market trust.
Key Differentiators to Highlight:
Tell us a little about your business and we'll come back with a simple, tailored plan. No jargon, no pressure and no fixed price list, because your quote is built around your goals.